The Factors Influence Purchase Intentions from the Consumer’s Perspective and the Characteristics of Green Buyers

This paper discusses the influence of factors on consumers’ propensity to purchase electric vehicles (EVs): finances, education, commute distance, and top speed. EVs are viewed as a solution to reduce the environmental impact of transportation. Despite this, their market share remains constrained due to consumer preferences. Due to the energy efficiency paradox and consumer trade-off considerations, the article suggests that pollution may have a positive effect on EV choice. Surprisingly, the study found that price had no significant effect on consumer choice, indicating that automobile ownership is not solely based on utilitarianism. The analysis demonstrates that vehicle speed has a significant impact on consumer preference, while the neglect of the pollution index in favour of car size and personal factors may have an effect on the adoption rates of electric vehicles.