Microeconomic Study of the Digital Economy’s Importance on Manufacturers’ Management

With the advent of the area of the digital economy, digital factors provide new impetus for the production and investment of manufacturers. This article aims to explain the theories of firms using digital factors to earn profits through microeconomic theory and empirical data. It analyzes the character of the data as an emerging production factor and demonstrates theoretical and empirical research on scale economies. After analyzing the fixed cost effect of the supply-side and the network effect of the demand-side, the characteristics of increasing returns to scale of digital factors are obtained through the mathematical proof under Bertrand equilibrium. With the empirical evidence in the field of artificial intelligence and the data of Ali’s e-commerce, this article confirmed the role of investment in the scale of statistics in the short run and long run. In addition, in order to cope with the implementation of manufacturers under a realistic business background, this article explains the application of price discrimination based on the binary selection model. Finally, from the perspective of the existing development problems in China, some prospects are put forward.