Analyzing Reasons for the Selection of Investment Objects Based on the Construction of Enterprise Ecological Value Network

In the context of the internet era, the enterprise value creation model has changed from a value chain to a value network. Ecological value networks are a form of enterprise network organization that can achieve resource allocation, which refers to the cooperation of different enterprises to gather their competitive advantages on an invisible value platform, forming a greater advantage and synergy, in order to better survive in the competitive market environment. However, most of the existing research on ecological value networks has been conducted in the field of management, and less research has been conducted in cross-disciplinary fields. The purpose of this paper was to apply a case study to explore why Mihoyo chose Soul to improve its ecological value network, combining organizational ecology and resource-based theory. This article concluded that Mihoyo chose Soul to build its ecological value network because of Soul’s ability to meet Mihoyo’s needs for enterprise niche width expansion, improve competitiveness, and comply with corporate strategy and resources. This paper suggested that Mihoyo can also better meet the needs of the enterprise by realizing enterprise niche management, innovating and opening up a “new track” timely adjusting the company’s strategy, and establishing strategic alliances.