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Comedic Violence Advertisement and Limiting Factors

  • Yuting Tong

摘要

In many nations, advertising of violent content was made illegal, although funny advertisements of violent content were widely consumed. The level of acceptance of comedic advertisements featuring violent content could be raised by including funny components in those advertisements. The influence of comic violence advertisement and the useful scope of comedic violence are both investigated in this research using the method of literature review. The investigation is carried out from the viewpoint of latecomers. According to the findings of the paper, humorous violence may be tolerated, but the degree of tolerance varies depending on factors such as gender, age, norm belief, and power distance. This paper can assist readers in gaining a better understanding of the most recent studies in the subject. At the same time, it provides recommendations for businesses who are designing comical violent commercials for various demographics of individuals in order to obtain the best response.