Study on the Influence of Rural Revitalization on Regional Tourism Development: An Empirical Analysis Based on the Data of 16 Prefectures in Yunnan Province

In October 2017, the Chinese government put forward the “rural revitalization strategy” to promote the development of the rural economy, among which the promotion of the rural tourism industry is one of the important measures of industrial revitalization in the strategy. Based on the panel data of 16 prefectures and prefectures in Yunnan Province, this paper conducts an empirical study on the impact of rural revitalization on regional tourism development by constructing an econometric regression model. The regression results show that the increase in the proportion of agricultural land and the disposable income of rural residents in the four rural vitalization strategies has a significant impact on the development of regional tourism. The influence of per capita agricultural output value on regional tourism development is U-shaped. The improvement of rural infrastructure is negatively related to the development of regional tourism. Furthermore, this paper finds that the proposal of a rural revitalization strategy can strengthen the promoting effect of the agricultural land proportion factor on regional tourism. This paper provides an empirical basis for the positive impact of China’s rural revitalization strategy on regional tourism development and also provides corresponding suggestions for further promoting the strategy and developing the regional tourism industry.