Supply Chain Management in the Era of “Internet+”: Case Analysis of Agricultural Product Supply Chain

In the era of “Internet+”, people are influenced by many factors, such as big data and transboundary thinking. Their demand has become more diverse, and the competition among enterprises is escalating. Therefore, supply chain management (SCM) has become the key to occupying the market. To satisfy consumers’ demand and realize enterprise profit, the transformation and optimization of supply chain management is a way worth exploring. Supply chain management aims to achieve the lowest cost while achieving the best operation. The transformation of modern supply chain management requires digitalization, intellectualization by internet technology, and big data planning to adapt to the rapid changes in the global economy. Nowadays, the “Internet+” industry has become a hot development direction. The two complement each other and gradually form a preliminary Internet social ecology.