Generation of Emerging Rights: Taking the Right to Outdoor Advertising as an Example

The Shenyang Urban Construction Bureau (SUCB) and the Shenyang Commercial City Company (SCCC) concluded the Outdoor Advertising Publishing Rights Purchase Agreement, agreeing that the ten-year outdoor advertisement rights are sold to the SCCC, for the following sections of the public road network: the East–West Expressway, First Ring Road, Second Ring Road, Beiling Street, Yellow River Street, and Beijing Street (hereafter the Section), at a price of 50 million yuan from April 13, 2001 to April 13, 2011.