Re-written Songs, Musics, and Dubbing for Anime / 3: Philippines

This chapter describes four processes of cultural hybridisation of anime music in this crucial market of South East Asia: where cultural elements were changed to fit the target audience; where elements from the original culture were removed; where components from a new culture were added to the original for it to become more coherent to the audience; and where universality was upheld within the original material. The author argues that Filipino cover songs for anime are the outcome of an “emergent authenticity”; that they are products of a contemporary culture that has become part of a couple of generations’ milieu and borrowed memory; and that their legitimacy comes from the act of covering as such: accumulated over time through the course of imitation, repetition, tribute, and indigenisation.