Behavioral Characteristics of Mid-High Net Worth Families

This chapter provides a panoramic analysis of mid-high net worth families and people through an analysis of the psychology and behavior of different people in the total sample, presenting a viewable and comprehensive picture of the mental and behavioral characteristics of mid-high net worth people, effectively filling the gap in this field and providing important clues for understanding and mastering the situation of mid-high net worth families and people. The results show that the proportion of mid-high net worth households using mobile networks and online learning is higher, but the proportion of online shopping is lower; the average height of mid-high net worth households is slightly higher than that of the total sample; mid-high net worth individuals are more concerned about politics, and the percentage of party members, league members, and union members is higher among mid-high net worth households.