Introduction

To find the “blue ocean market,” the financial industry has been concerned about the extension of customers from high net worth to mid-net worth individuals. There is no universally accepted standard for defining mid-high net worth individuals, as the purpose of the study varies by country and region. In terms of operational definition, the size of investable assets is generally taken as a measure. This book conducts research on six aspects, namely, the behavioral characteristics, financial asset management, non-financial asset management, commercial insurance allocation, commercial health insurance allocation for children, and retirement and insurance of mid-high net worth families. This research is an attempt to provide a comprehensive and accurate panoramic analysis of China’s mid-high net worth families and individuals and provide an important reference basis for the government, financial institutions, and other related institutions.