Introduction

This chapter outlines a strategic framework for new hotel project evaluation, focusing on target analysis, site selection, project planning, and value assessment. It addresses the critical factors of market demand and economic benefits in deciding where and why to build new hotels. By integrating multidisciplinary approaches from economics, geography, urban planning, and tourism science, the chapter provides insights into the complexities of hotel investment feasibility. Aimed at investors, developers, and policymakers, it offers a guide for informed decision-making in hotel project development.