Rural Women’s Entrepreneurship in the Digital Age

‘Rural women’s entrepreneurship in the digital age’ aims to find out the opportunities for rural women and the problems faced by rural women entrepreneurs while accessing technology. Furthermore, this study wants to explore more deeply how these challenges can be managed by rural women entrepreneurs and their satisfaction with assistance from the government and financial support institutions formed to promote rural entrepreneurship. This study utilized a systematic literature review. The digital revolution in rural women’s entrepreneurship helps to maintain social relationships, survive competitors, gain information relating to the supply of available products, deliver services to customers, marketing of products through digital platforms, sell goods, acquisition of goods by customers on time, after-sales service and their valuable feedback or suggestions for improvement, etc. But many factors affect the non-usage of technology in their enterprise, such as lack of technical knowledge, need to depend on an expert for easy understanding, lack of family support, harassment through social networking platforms like social media, etc., higher cost for installation and maintenance, traditional mindset, being reluctant to change, poor management performance, etc. However, studies show that the use of digitalization by rural women entrepreneurs is increasing at an increasing rate. The study’s originality lies in presenting a structured, systematic, exhaustive, and in-depth literature review that defines comprehensive evaluation, and the information is provided to determine sustainability.