Optimizing Pricing Strategies in Dual-Channel Closed-Loop Supply Chains: An Analysis of Manufacturers’ Corporate Social Responsibility Investment

The integration of corporate social responsibility (CSR) in the modern business environment, which is increasingly focused on sustainability, is further complicated by the emergence of dual-channel closed-loop supply chains (DCCLSCs). Our study examines the unexplored complexities of integrating CSR practices into this complex system, considering the growing focus on supply chains and societal expectations. Using equilibrium analysis and numerical simulations, this study intends to investigate how different recycling channel structures affect optimal CSR investments, the resulting impact on pricing and recycling rates, and the interaction with consumer channel preferences. Our findings indicate that increased consumer sensitivity to CSR correlates with increased profitability and recycling rates, providing a strategic advantage to the manufacturer. This study provides a novel contribution by revealing the operational and ethical complexities of CSR integration in DCCLSCs. It encourages enterprises to incorporate CSR efforts with consumer education and to synchronize pricing and recycling strategies for mutual benefit, thereby providing manufacturers and retailers with actionable strategies for achieving sustainable and profitable operations.