Gradual Coverage Site Selection Model for Rural Pickup Points Considering Customer Distribution

This paper first analyzes the characteristics of customer distribution in rural areas, designs the neighborhood density grid clustering model and combines it with K-means clustering analysis, automatically divides the region according to the density of rural customer points and calculates the number and location of points to be selected in each region; then it designs the gradual location model of pickup point considering customer satisfaction, takes the satisfaction of customers’ pickup distance and the connectivity of rural roads as the factors influencing the customer satisfaction, and solves the case by using CPLEX, which validates the model’s validity, and finally it designs different distribution strategies for the express delivery company according to the customer satisfaction and the attributes of pickup points.