A Study on the Application of Immersive Technology in the Art Exhibition ‘Exploring Shan Hai Jing’

In the digital age, many museum organizations have undertaken digital exhibition curation, with immersive expressions being enjoyed and hotly debated by visitors for their realism, interactivity and strong sense of experience. Taking Shanghai as an example, more and more exhibitions take immersive technologies into practice. The aim of this paper is to analyse the impact of the immersive museum experience on visitor behavior, and to investigate how the expression of culture changes under the influence of interactive technologies.Based on the theories of Positive Psychology, the study tends to explore how the four factors(content, visitors, space and immersive technology) interact to enhance the interactivity and experimentation in art and design exhibitions with immersive technologies using the case study of the immersive art exhibition ‘Exploring Shan Hai Jing’ opened in Shanghai recently as an entry point.