The Position of MSME in the Discourse of Platform Capitalism

This chapter examines how MSMEs are portrayed in the context of platform capitalism discourse, focusing on how they are perceived and treated by government and platform companies. Analyzing news articles from Kontan.co.id, a prominent Indonesian online business media outlet, reveals a narrative that positions MSMEs as the primary beneficiaries of e-commerce platforms and government policies. Notably, this portrayal is largely shaped by government and platform companies, with MSMEs themselves playing a passive role in the discourse. Therefore, having representatives who can advocate for the needs of MSMEs is crucial, influencing decision-making processes to their advantage.