The Yamuna Expressway Industrial Developmental Authority (YEIDA) region of Uttar Pradesh comes under the implication of sustainable rural development area by the execution of government projects inspired by the ideology and scheme PURA proposed by honorable erstwhile president late Dr. A. P. J. Abdul Kalam. This research study investigated 6 villages of Yeida region, namely Aurangpur, Reelaka, Gunpura, Jaganpur Afjalpur, and Dankaur in the view of regional development by urbanization. To measure the sustainable growth, increase in employability for rural areas, improving literacy rate, providing urban amenities, and overall development and assessment, Strength, Weaknesses, Opportunities, and Threats (SWOT) analysis was carried out defining 20 parameters. The villagers of the proposed six villages were surveyed using the questionnaire developed for measuring the indices covering literates and illiterates. The local people responded to the conducted survey, and sustainable rural index was measured using Likert scale. All the villages showed positive value for Rural Development Index (RDI), and Aurangpur had the highest impact with a score of 14.28. The research projected positivity in the urbanization of the rural areas of YEIDA region.