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In the highly competitive and dynamic FMCG markets of ASEANASEAN, standing out is no small feat. Brands constantly face the challenge of making themselves relevant to increasingly discerning consumers.

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Creating Value in Competitive Markets

  • 章节

  • 发表日期：

    2025年

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  • Rudolf Tjandra,
  • Amalia E. Maulana

摘要

In the highly competitive and dynamic FMCG markets of ASEANASEAN, standing out is no small feat. Brands constantly face the challenge of making themselves relevant to increasingly discerning consumers.