Scholarlink

As the largest consumer market in Southeast Asia, IndonesiaIndonesia plays a pivotal role within ASEANASEAN’s economic ecosystem. Its population nearing 300 million makes it the region’s most populous nation, contributing significantly to ASEAN’s collective GDP of over $3 trillion. Indonesia’s rising middle classmiddle class, projected to surpass 90 million by 2030, mirrors trends seen across ASEAN, where growing affluence drives consumer spending. This shared growth trajectory underscores Indonesia’s importance as a hub for regional FMCG strategies.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Indonesia ’s Consumer Landscape: Tradition Meets Modernity

  • 章节

  • 发表日期：

    2025年

查看全文
  • Rudolf Tjandra,
  • Amalia E. Maulana

摘要

As the largest consumer market in Southeast Asia, IndonesiaIndonesia plays a pivotal role within ASEANASEAN’s economic ecosystem. Its population nearing 300 million makes it the region’s most populous nation, contributing significantly to ASEAN’s collective GDP of over $3 trillion. Indonesia’s rising middle classmiddle class, projected to surpass 90 million by 2030, mirrors trends seen across ASEAN, where growing affluence drives consumer spending. This shared growth trajectory underscores Indonesia’s importance as a hub for regional FMCG strategies.