To ensure the quality of fresh agricultural products, the Chinese government implemented financial subsidies to incentivize farmers to construct refrigerated facilities. Based on this, we consider a dual-channel fresh agricultural product (FAP) supply chain composed of a farmer and a retailer. The retailer sells the products online and offline, and the government provides subsidies to offset the farmer’s freshness-keeping cost. We develop decision models under decentralized and centralized scenarios, compare the optimal solutions with and without government subsidies for each scenario, and propose a contract mechanism to coordinate the decentralized supply chain. Our findings offer valuable insights for farmers and retailers in making optimal decisions with and without government subsidies.

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Decisions and Coordination in Fresh Product Supply Chain with Dual Channels Under Government Subsidy

  • Changwang Zhang,
  • Hongjie Lan,
  • Zhengwei Lyu

摘要

To ensure the quality of fresh agricultural products, the Chinese government implemented financial subsidies to incentivize farmers to construct refrigerated facilities. Based on this, we consider a dual-channel fresh agricultural product (FAP) supply chain composed of a farmer and a retailer. The retailer sells the products online and offline, and the government provides subsidies to offset the farmer’s freshness-keeping cost. We develop decision models under decentralized and centralized scenarios, compare the optimal solutions with and without government subsidies for each scenario, and propose a contract mechanism to coordinate the decentralized supply chain. Our findings offer valuable insights for farmers and retailers in making optimal decisions with and without government subsidies.