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In this study, we investigate usability issues in developing an expert network platform, providing valuable insights through agile testing and quantitative analysis compared to traditional expert qualitative methods. Simple usability tests conducted with college students revealed various problems related to User Experience (UX). Using Social Network Analysis (SNA), we identified 13 distinct clusters of issues. Through more detailed network analysis, we emphasized the importance of precise descriptions, consistent terminology, improved accessibility, and UI enhancements that increase reliability and professionalism of the service. By comparing the SNA results with expert qualitative analysis using the Affinity Diagram, this study demonstrates that simple, cost-effective testing can effectively identify usability issues and provide actionable insights. This approach allows small and medium-sized enterprises (SMEs) to enhance their platforms without extensive expert intervention. Future research should involve a more diverse range of user groups to refine these findings further and ensure that the platform adequately meets the needs of all potential users. By doing so, we aim to develop a more comprehensive understanding of the usability challenges.

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Usability Analysis for Expert Network Platforms: A Cost-Effective Approach for SMEs Leveraging Social Network Analysis

  • 会议论文

  • 发表日期：

    2025年

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  • Eunseo Ryu,
  • Jiyeon Shin,
  • Jungyeon Park,
  • Jaehoo Bae,
  • Honghua Lyu,
  • Myung Hwan Yun

摘要

In this study, we investigate usability issues in developing an expert network platform, providing valuable insights through agile testing and quantitative analysis compared to traditional expert qualitative methods. Simple usability tests conducted with college students revealed various problems related to User Experience (UX). Using Social Network Analysis (SNA), we identified 13 distinct clusters of issues. Through more detailed network analysis, we emphasized the importance of precise descriptions, consistent terminology, improved accessibility, and UI enhancements that increase reliability and professionalism of the service. By comparing the SNA results with expert qualitative analysis using the Affinity Diagram, this study demonstrates that simple, cost-effective testing can effectively identify usability issues and provide actionable insights. This approach allows small and medium-sized enterprises (SMEs) to enhance their platforms without extensive expert intervention. Future research should involve a more diverse range of user groups to refine these findings further and ensure that the platform adequately meets the needs of all potential users. By doing so, we aim to develop a more comprehensive understanding of the usability challenges.