Enhancing Motorcycle Commuting Safety Through Community Engagement: A Case Study in Pulau Pinang, Malaysia
摘要
Motorcycle accidents significantly contribute to road traffic fatalities in Southeast Asia, comprising 34% of such deaths [1]. These accidents pose a pronounced concern in Malaysia, with commuting alone constituting nearly 44% of recorded accidents [2]. Furthermore, a staggering 69% of road fatalities in Malaysia involve motorcyclists, with Pulau Pinang state exhibiting an even higher fatality rate of 80%. Despite ongoing efforts to promote road safety awareness, fatalities persistently escalate. This study focuses on a newly established industrial park in Pulau Pinang after analyzing over 236 accident reports involving commuting motorcyclists of both genders in this area. The study identifies two targeted interventions to implement. As a result, there’s a positive impact on road operators’ response to the infra-intervention. For instance, the necessary steps to address road safety concerns are now promptly addressed within a 12-h timeframe, a significant improvement from previous longer durations. In addition, the severity of injuries was reduced. Corporate leadership’s commitment to road safety has improved with this community engagement. Additionally, the study considers the economic implications, foreseeing long-term benefits for both businesses and society.