The impact in psychology through modern information and communication systems is remote, both unilateral and interactive. In interactive exposure, the object of exposure creates the illusion of its own participation in certain virtual processes, the illusion of its own importance. Resource owners use interactive technologies to study the target audience, analyzing user reactions to the incentive material provided to them. The accessibility and unpreparedness of the audience create the prerequisites for the use of algorithms of influence by the owners of resources to achieve their goals. The goal to develop a human–smart device–media content interaction scheme for analyzing and recording state changes when content is exposed to a person. Based on the conducted research, ECG changes have been established from manipulation techniques used in modern media environments. The prospects of using these algorithms are to analyze changes in conditions using traditional ECG assessment methods and smart systems: watches, smart monitoring systems.