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This study investigates the application of onchain pagerank as a predictive metric for post-airdrop transaction revenue, specifically focusing on the first airdrops for Ethereum Layer 2 networks Arbitrum and Optimism. The analysis shows that Arbitrum addresses ranked higher by pagerank generated significantly more transaction revenue post-airdrop than the addresses that claimed the airdrop. We observe similar trends in the Optimism airdrop. These results suggest that pagerank provides a transparent, reproducible, scalable, cost-efficient, and credibly neutral method for targeting high-value users.

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Onchain Pagerank as Predictor of Revenue: An Application to Airdrop Targeting

  • 会议论文

  • 发表日期：

    2026年

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  • Scott Imig,
  • Thuat Do,
  • Long Ta

摘要

This study investigates the application of onchain pagerank as a predictive metric for post-airdrop transaction revenue, specifically focusing on the first airdrops for Ethereum Layer 2 networks Arbitrum and Optimism. The analysis shows that Arbitrum addresses ranked higher by pagerank generated significantly more transaction revenue post-airdrop than the addresses that claimed the airdrop. We observe similar trends in the Optimism airdrop. These results suggest that pagerank provides a transparent, reproducible, scalable, cost-efficient, and credibly neutral method for targeting high-value users.