The integration of real-time chroma key technology and artificial intelligence (AI) advancements in engineering applications have transformed visual storytelling. Filmmakers can now visualise composited scenes instantly during production, enhancing creative decision-making and efficiency. This study explores the integration of advanced chroma keying systems, real-time compositing software and live preview monitors, analysing their impact on framing, actor interaction and production adaptability. Utilising tools such as Blackmagic cinema cameras, ATEM switchers, Unreal Engine, high-resolution on-camera monitors and online editing software, the research highlights significant improvements in visual effects quality and reduction in post-production dependencies. The ability to provide instant feedback empowers filmmakers, offering them greater control over their creative process. Findings underscore the transformative potential of real-time chroma key systems and AI applications in creative direction. This technology streamlines processes, reduces costs, enhances performances and fosters innovative storytelling. As a result, immersive virtual productions and engaging augmented reality applications in film and television become more accessible. These advancements deepen audience engagement and enrich the narrative experience, demonstrating the profound impact of real-time chroma keying on the future of filmmaking.