This research centers on intelligent manufacturing enterprises and their collaborative counterparts within the realm of data. It introduces an evolutionary game model that encompasses the active involvement of intelligent manufacturing enterprises, collaborative enterprises, government entities, and third-party platform service providers. The model thoroughly investigates the pivotal factors that influence the active engagement of intelligent manufacturing enterprises in the data space. It also devises optimal incentive strategies for both the government and third-party platform service providers to promote such participation. The research findings underscore the significance of mutual benefits for both intelligent manufacturing enterprises and collaborative counterparts, underscoring their motivation to participate in the data space. Moreover, the optimal strategy for third-party platform service providers entails elevating data management standards and mitigating data-related risks, emphasizing more than mere platform appeal. Lastly, collaborative endeavors between the government and third-party platform service providers are identified as highly effective in nurturing the growth and development of the data space.