The demand for halal products should have taken a larger market share due to wider acceptance, expansion of the halal brand to include broader sustainability and health safety concerns, and a growing population. How would the halal network, including its supply chains, connect the SEA region and the world? This chapter highlights the importance of taking a regional and global approach to halal production by strategising how to overcome the barriers to industrial production that are still dictated by national borders, protectionism and other non-tariff barriers such as differing halal standards. For smaller economies such as Brunei Darussalam, maintaining the sustainability of the halal food industry requires a number of measures that go beyond the conventional halal hub models that mainly examine the national agglomeration of halal production activities. Incorporating the theory of production networks, both regional and global, this chapter has utilised the case studies of halal food producers in Brunei to demonstrate the convergence of local–regional-global networks as an alternative pathway for the development of the halal industry in the region, as ASEAN celebrates the tenth anniversary of the establishment of the ASEAN Economic Community (AEC) in 2025.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

ASEAN’s Halal Production Networks: Towards Regional Integration and Effective Industrial Governing: A Brunei Case Study

  • Izni Azrein Noor Azalie

摘要

The demand for halal products should have taken a larger market share due to wider acceptance, expansion of the halal brand to include broader sustainability and health safety concerns, and a growing population. How would the halal network, including its supply chains, connect the SEA region and the world? This chapter highlights the importance of taking a regional and global approach to halal production by strategising how to overcome the barriers to industrial production that are still dictated by national borders, protectionism and other non-tariff barriers such as differing halal standards. For smaller economies such as Brunei Darussalam, maintaining the sustainability of the halal food industry requires a number of measures that go beyond the conventional halal hub models that mainly examine the national agglomeration of halal production activities. Incorporating the theory of production networks, both regional and global, this chapter has utilised the case studies of halal food producers in Brunei to demonstrate the convergence of local–regional-global networks as an alternative pathway for the development of the halal industry in the region, as ASEAN celebrates the tenth anniversary of the establishment of the ASEAN Economic Community (AEC) in 2025.