The emergence of online communication tools has brought significant convenience to life and production. A multitude of social platforms have emerged, and internet-based electronic communities have gradually grown, becoming a part of people’s daily lives. As an extension of real life, virtual electronic communities offer diverse and rich content, making people’s lifestyles more diverse. In this part, we will introduce the representative community-platform-styled cross-border e-commerce company: Xiaohongshu (Little Red Book).