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International e-commerce plays an important role in today’s era of globalization. Alibaba, Shein, and TikTok, as hugely influential companies, are leading the e-commerce industry with their unique characteristics and prominent internationalization strategies. These three cases demonstrate how to successfully enter the global market with the help of technological innovation, a strong global network, and an in-depth understanding of international markets. By summarizing these success stories, we can see the internationalization trend of e-commerce and how to succeed in the global market.

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Combination of Theory and Practice: The Case of International E-commerce Enterprises

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  • 发表日期：

    2025年

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  • Jing Fan

摘要

International e-commerce plays an important role in today’s era of globalization. Alibaba, Shein, and TikTok, as hugely influential companies, are leading the e-commerce industry with their unique characteristics and prominent internationalization strategies. These three cases demonstrate how to successfully enter the global market with the help of technological innovation, a strong global network, and an in-depth understanding of international markets. By summarizing these success stories, we can see the internationalization trend of e-commerce and how to succeed in the global market.