E-commerce retailing encompasses the sale and trade of goods through e-commerce platforms, representing a dynamic retail business model. As technology advances and consumer demands evolve, this sector is witnessing continuous innovation and enhancement. These developments aim to offer consumers a more convenient and diverse shopping experience. The innovative approach in e-commerce retailing integrates new technologies and services, crafting distinctive shopping environments and experiences that redefine the shopping landscape. This not only caters to the multifaceted shopping needs of consumers, enhancing the ease and enjoyment of shopping, but also stimulates corporate growth and creativity. In this section, we will explore the burgeoning new retail models from the perspective of e-commerce retailing and delve into the emerging e-commerce business models that are poised to shape “future retail innovation.”