Technological innovation is the core driving force behind the progress of productivity and the development of industries. E-commerce, as a representative of the new productive forces aimed at future development, takes the innovation of digital technology as its core driving force. The emergence and development of new digital technologies have provided strong infrastructure to support the expansion of e-commerce application scenarios and the enrichment of service methods. This chapter will start from the perspective of the development of productive forces to explore the development direction of digital technologies that support the innovative development of e-commerce and take “cloud computing,” “generative artificial intelligence,” etc. as examples to discuss the specific applications of these new technologies in e-commerce and their driving performance in the development of e-commerce.