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This chapter deeply explores the successful cases of rural e-commerce in China and comprehensively demonstrates how e-commerce can effectively promote rural economic development and increase farmers’ income and wealth. By analyzing a number of typical cases, this chapter reveals the positive role of rural e-commerce in promoting industrial upgrading, expanding sales channels, and increasing farmers’ income.

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Typical Cases of Rural E-commerce Businesses

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  • 发表日期：

    2025年

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  • Wenli Li,
  • Ying Li

摘要

This chapter deeply explores the successful cases of rural e-commerce in China and comprehensively demonstrates how e-commerce can effectively promote rural economic development and increase farmers’ income and wealth. By analyzing a number of typical cases, this chapter reveals the positive role of rural e-commerce in promoting industrial upgrading, expanding sales channels, and increasing farmers’ income.