The e-commerce of agricultural products is a development trend, focusing on word-of-mouth quality and market analysis. Rural e-commerce has developed rapidly in the context of rural revitalization, serving the “three rural issues” and helping farmers increase their income. Online stores selling agricultural products are low-cost, flexible, and profitable, and need to be well operated. In recent years, the “short video + live broadcast” model has emerged, and the government and enterprises have jointly promoted it, injecting new impetus into rural e-commerce.