The chapter provides a detailed account of the achievements of rural e-commerce development. It highlights the rapid growth of the industry, expanding coverage, and diversification of business models, leading to a well-established rural e-commerce industrial chain. The chapter further emphasizes the significant impact of rural e-commerce as a vital channel for invigorating urban and rural markets, a key driver of the rural digital economy, and a powerful tool for poverty alleviation. It underscores the role of rural e-commerce in navigating challenges like the COVID-19 pandemic and its contribution to building a new development paradigm.