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The chapter reviews relevant research on rural e-commerce. It begins by examining the definition of rural e-commerce and outlining its main functions. Next, the chapter analyzes the key factors influencing the development of rural e-commerce. Finally, the chapter discusses the main challenges currently faced by rural e-commerce.

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Relevant Research of Rural E-commerce

  • 工具书词条

  • 发表日期：

    2025年

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  • Shengyu He,
  • Zhenjun Zhao,
  • Si Li

摘要

The chapter reviews relevant research on rural e-commerce. It begins by examining the definition of rural e-commerce and outlining its main functions. Next, the chapter analyzes the key factors influencing the development of rural e-commerce. Finally, the chapter discusses the main challenges currently faced by rural e-commerce.