This chapter introduces the background of the emergence of e-commerce, analyzing the impact of technological changes in the agricultural economy, industrial economy, and digital economy on the inception and development of e-commerce. It also provides a comprehensive analysis of the opportunities and challenges faced by e-commerce in the new era.

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Background of E-commerce

  • Zheng Qin

摘要

This chapter introduces the background of the emergence of e-commerce, analyzing the impact of technological changes in the agricultural economy, industrial economy, and digital economy on the inception and development of e-commerce. It also provides a comprehensive analysis of the opportunities and challenges faced by e-commerce in the new era.