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In this chapter, we will look at global PR strategy and its place in international organisational communication, as well as in the GlobCom ProjectGlobCom Project. Previously, we mentioned that global PR goals need to be aligned with higher-level organisational goalsGoalsorganisational goals. In a similar way, global PR strategiesPublic relations (PR)strategies need to be aligned with overall organisational strategies of global expansion and must support them.

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Developing Global PR Strategy

  • 章节

  • 发表日期：

    2025年

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  • Pavel Slutskiy

摘要

In this chapter, we will look at global PR strategy and its place in international organisational communication, as well as in the GlobCom ProjectGlobCom Project. Previously, we mentioned that global PR goals need to be aligned with higher-level organisational goalsGoalsorganisational goals. In a similar way, global PR strategiesPublic relations (PR)strategies need to be aligned with overall organisational strategies of global expansion and must support them.