The study reveals how mobile health apps and information technology can take a pivotal role for healthcare improvement, especially for rural population, where people suffer from medical infrastructural inadequacy. Healthcare apps facilitate the users by providing a 24 × 7 accessibility at a cost-effective rate. The study used cross-sectional surveys for analyzing responses across different demographic profiles, like age, gender, qualification, income group, etc. This study has identified some key factors that help to engage customers with healthcare apps. The study also reveals that trust on healthcare app will enhance intention to adopt healthcare apps and trust will be positively influenced by perceived benefits (PBs). Again, trust will be negatively induced by perceived risks (PRs) and technology anxiety (TA). Four hypotheses were made to validate the relationships among the factors. Finally, the study balances the benefits and risks of using healthcare apps and guides how m-health technology can increase adoption intentions.