In recent years, the integration of artificial intelligence (AI) in product design processes has revolutionized the way industries innovate and create consumer-centric products. Traditionally, product design has relied heavily on human creativity and intuition. The advent of AI offers a plethora of functionalities that significantly enhance the designer’s capabilities. This paper delves into how supportive AI tools are in product design process. We formulate four research questions and introduce AI in product design and then present a list of main AI tools in product design. The usage of these AI tools is discussed. The product design process showing AI tools in product design process and the methodology to generate product design using AI is presented. The traits of human design over AI in product design are presented. Further, the challenges and limitations of using AI in product design are enlisted. Lastly, the implications for the future of product design using AI are discussed.