Serious games have seen a rise in popularity as an alternative method to deliver information to learners. A problem that is often faced is maintaining learner engagement during the educational process. To address this, it is important to identify the elements which are essential to keeping a learner motivated during the learning experience. This research focused on motivational drivers behind learning as well as prevalent characteristics in serious games. These elements were then integrated into the development life cycle of a serious game. The developed artefact was evaluated using the RETAIN model.