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Digital marketing is experiencing significant growth in India, with many local companies tapping into its potential for a competitive edge. The Internet is a key driver in this evolution; its widespread usage for both personal and business needs has created a wealth of new advertising and marketing avenues. This article delves into the current landscape of digital marketing, focusing on the trends shaping it. It evaluates the viewpoints of three main players in this space: consumers, companies, and third-party agencies. The findings reveal a shared understanding among these groups about the importance of Internet awareness as a vital element for the sustained growth of digital marketing.

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Data-Driven Strategies in Digital Marketing: Evaluating Performance Metrics in the Indian Market

  • 会议论文

  • 发表日期：

    2026年

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  • Mamta Kumari,
  • Prasenjit Chakraborty,
  • Raj Sinha,
  • Md. Gauhar Hasnain,
  • Neshat Qamar,
  • Shilpi Kavita

摘要

Digital marketing is experiencing significant growth in India, with many local companies tapping into its potential for a competitive edge. The Internet is a key driver in this evolution; its widespread usage for both personal and business needs has created a wealth of new advertising and marketing avenues. This article delves into the current landscape of digital marketing, focusing on the trends shaping it. It evaluates the viewpoints of three main players in this space: consumers, companies, and third-party agencies. The findings reveal a shared understanding among these groups about the importance of Internet awareness as a vital element for the sustained growth of digital marketing.