This article explores how artificial intelligence (AI) technologies have transformed SAP SuccessFactors in the retail sector. Known for its fast-paced and competitive nature, the retail industry has greatly benefited from integrating AI into human resource (HR) management systems. We provide an overview of SAP SuccessFactors, its core modules, and features. We then examine how AI-powered SAP SuccessFactors improves HR processes, enhances employee engagement, and boosts efficiency in the retail sector. Our analysis reveals the benefits of AI-driven SAP SuccessFactors in retail, such as better talent acquisition and workforce analytics. We also address the challenges of integrating AI, offering a balanced view of potential issues and solutions. We discuss the prospects of AI-enhanced SAP SuccessFactors and compare it to other HR management systems, highlighting its strengths and areas for improvement. This transformation has made SAP SuccessFactors an essential tool for improving workforce management, optimizing staffing levels, and boosting employee engagement in retail. This article offers a comprehensive examination of SAP SuccessFactors’ evolution in retail, emphasizing the significant impact of AI technologies on HR management.