Metaphors are not only a linguistic phenomenon used for ornamentation, but they also replicate the concept projection between familiar source domains and abstract or complex target domains in human cognition. According to Conceptual Metaphor Theory (CMT), abstract concepts and ideas are often understood and structured in terms of more concrete, everyday experiences. Design as the process of creation, manifestation, and consumption of ideas hence borrows heavily from metaphorical thought. This research focuses on culture-specific intangibles like metaphorical thoughts of the common folk or the cultural belief system to attain insights for design. Keeping in mind the ease of accessibility and interactivity of oral traditions, a corpus of folk poetry has been chosen as the material for this research, rather than visual artifacts which is often the case in design. Also, poetry, compared to prose tends to pack metaphorical mappings densely. This corpus-driven analysis process can create a solid theoretical base for understanding folk metaphorical mappings which will be helpful for designers in making their decisions consciously instead of having to make them “intuitively.” Continuing from previous research, this paper elaborates on concepts like but not limited to folk preference or disinclination between visual beauty in flowers compared to the pain caused by the thorns of the plant. Taken as a whole, the paper proposes corpus-driven research as a viable means of inclusive ethnographic study.