This case study research investigates the crucial role of view factor analysis in shaping the urban experience within low-rise housing projects. With the city’s increasing population and diverse architectural landscapes, understanding how views are curated and optimized becomes imperative for sustainable, aesthetically pleasing and livable urban environments. The aim of this study is to suggest a comprehensive approach for view analysis, integrating architectural, environmental and community perspectives to unravel the intricate dynamics of visual elements in low-rise housing developments. The select case studies are namely Sublime Ordinariness Housing Project—Mumbai, Sheikh Sarai Housing Complex—New Delhi, Studios 18—Rajasthan are observed and analysed to understand how architects use view factor analysis to optimize building orientations, window placements and the design of outdoor spaces to enhance visual connections and create aesthetically pleasing environments. This research takes examples of diverse low-rise housing projects and the inclusion criteria was based on architectural diversity, geographic distribution and demographic profiles which further studied through the elemental factors such as building orientation, environmental and urban planning. It was observed that selected case study projects aspire to create more than just a place to live; it aims to cultivate a harmonious, inclusive community where residents can forge meaningful connections, enjoy a high quality of life and feel a genuine sense of belonging within their living environment. This research contributes insights into the dynamics of view factor analysis in low-rise housing projects, offering practical guidance for architects, urban planners, and policymakers invested in creating visually rich, sustainable and livable urban spaces.