The Evolving Landscape of Conversational AI in Digital Commerce: Insights into Applications and User Interaction
摘要
Conversational AI has emerged as a transformative technology across various industries, enhancing customer engagement, streamlining operations, and improving service delivery. This paper explores the application areas of conversational AI in insurance, retail, hospitality, banking, and metaverse. Each sector presents unique challenges and opportunities where conversational AI can be effectively integrated. This research highlights the potential of conversational AI to reshape these industries, offering insights into its benefits, implementation challenges, and future directions.