Traditional crafts in India hold a substantial market demand nationally and internationally. The craft sector preserves generational heritage, offering livelihoods to artisans in rural areas and aiding socio-economic development. The Ojhas are the brass metal artisans associated with the Raj Gonds of Telangana. Due to the lack of market awareness and local seasonal demands of the crafts, the Ojhas are facing market sustainability issues. One of the crucial aspects of overcoming the challenge is understanding various aspects associated with the design development of the Dhokra craft. This study was conducted among the present generation of Dhokra craft artisans in Adilabad to understand and redefine the craft. The ethnography methods were used to run this participatory action research. In the first phase of the research, a field study was conducted to do the preliminary research to understand the crafts of the Ojhas. A comparative study was done to understand the design and material aspects associated with the Dhokra crafts products created by local artisans and artisans from other regions, as displayed in state and central government handicraft stores in Telangana. Based on the results, a design-led intervention workshop was organized in the second phase to enhance artisans’ skills and to design and develop craft products to sustain contemporary market trends. The study evaluates the scope of artisans’ and designers’ collaboration, and the result reflects the role of design and community involvement in safeguarding and promoting traditional crafts practices. It also defines the role of design-led workshops in empowering artisans and their craft practices.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Empowering Dhokra Artisans: A Design-Led Intervention Workshop for Enhancing Sustainable Livelihoods in the Ojha Community of Adilabad, Telangana

  • Krishna Trivedi,
  • Deepak John Mathew

摘要

Traditional crafts in India hold a substantial market demand nationally and internationally. The craft sector preserves generational heritage, offering livelihoods to artisans in rural areas and aiding socio-economic development. The Ojhas are the brass metal artisans associated with the Raj Gonds of Telangana. Due to the lack of market awareness and local seasonal demands of the crafts, the Ojhas are facing market sustainability issues. One of the crucial aspects of overcoming the challenge is understanding various aspects associated with the design development of the Dhokra craft. This study was conducted among the present generation of Dhokra craft artisans in Adilabad to understand and redefine the craft. The ethnography methods were used to run this participatory action research. In the first phase of the research, a field study was conducted to do the preliminary research to understand the crafts of the Ojhas. A comparative study was done to understand the design and material aspects associated with the Dhokra crafts products created by local artisans and artisans from other regions, as displayed in state and central government handicraft stores in Telangana. Based on the results, a design-led intervention workshop was organized in the second phase to enhance artisans’ skills and to design and develop craft products to sustain contemporary market trends. The study evaluates the scope of artisans’ and designers’ collaboration, and the result reflects the role of design and community involvement in safeguarding and promoting traditional crafts practices. It also defines the role of design-led workshops in empowering artisans and their craft practices.