For centuries, the stone craft of Shivarapatna has been known for its intricate carvings on hard and soft stones, making figures of God and Goddesses and statues of famous individuals all over the world. This restricts their business to big houses that get orders for one or two idols, large exhibitions, and temples. Due to the extremely low demand in this area, there is a need for product diversification that could help develop something new based on the current trends that lead to a more sustainable market. Interior design in India is rapidly evolving due to urbanization and services like home decor and space planning are in high demand. Consumers are buying products that reflect their individuality and authenticity. Enhancing the living area with handcrafted stone products can be a wonderful way to be fashionable. With the help of AR, machine learning and predictive analysis, we can create a contemporary place and anticipate the risk associated with positioning stones artifacts in space. The study explores the possibility of expansion of business into the contemporary design domain with the help of technology, keeping the essence of the craft integrated. We interviewed Artisans and took surveys with Customers to understand their acceptance with modern designed products by Artisans. The study proposes a business model for how handcrafted products could be used in the interior design industry making a desirable choice for consumers who value craftsmanship and eventually improve the economy of artisans. It can be taken as a reference to other craft.

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Fusing the Essence of Shivarapatna’s Traditional Craft into Contemporary Design

  • Shivanshu Sagar,
  • Aimen Sania

摘要

For centuries, the stone craft of Shivarapatna has been known for its intricate carvings on hard and soft stones, making figures of God and Goddesses and statues of famous individuals all over the world. This restricts their business to big houses that get orders for one or two idols, large exhibitions, and temples. Due to the extremely low demand in this area, there is a need for product diversification that could help develop something new based on the current trends that lead to a more sustainable market. Interior design in India is rapidly evolving due to urbanization and services like home decor and space planning are in high demand. Consumers are buying products that reflect their individuality and authenticity. Enhancing the living area with handcrafted stone products can be a wonderful way to be fashionable. With the help of AR, machine learning and predictive analysis, we can create a contemporary place and anticipate the risk associated with positioning stones artifacts in space. The study explores the possibility of expansion of business into the contemporary design domain with the help of technology, keeping the essence of the craft integrated. We interviewed Artisans and took surveys with Customers to understand their acceptance with modern designed products by Artisans. The study proposes a business model for how handcrafted products could be used in the interior design industry making a desirable choice for consumers who value craftsmanship and eventually improve the economy of artisans. It can be taken as a reference to other craft.