By stressing on a comprehensive and user-centric approach, design thinking in the supply chain goes beyond conventional problem-solving techniques. However, when co-creation and cooperation are included in this supply chain architecture, the magic happens. The cooperation of supply chain management with co-creation is the main topic of this study. This research creates a framework using design thinking principles in supply chain management to improve collaborative value creation. The reality of supply chain complexities that move now towards interconnected networks prompts the study’s mixed-methods approach, which utilises literature reviews and empirical analyses. The research contributes profound evidence of design thinking’s efficiency, which comprises empathy, ideation, prototyping, and iteration, which are discovered and connected to business processes that underlie supply chain practices. The study underlines stakeholder engagements by stressing the need to follow the principle of inclusive consultation throughout the supply chain for innovation and enhanced worth. The findings unify the various components of co-creation in supply chain management, drawing attention to design thinking, which regulates stakeholder collaboration to generate value. Besides that, applying this method has specific implications for all stakeholders, such as practitioners, policymakers, and researchers. It becomes evident that this approach can reinforce relationships within the supply chain network and drive value creation together. With this in mind, the study continues to contribute to the development of knowledge on the impact design thinking has on the co-creation process in volatile supply chains. Working with the users and applying a user-centred approach as the strategy can help the organisation co-create value, build partner relationships, and adapt to the volatile market. These lessons provide knowledge and experience for supply chain practitioners who want to introduce fresh ideas and make the environment more beneficial and cooperative.