Typography is an intricate form of visual refinements for the written language, and as such it comes with a rather considerable impact on reading not limited to its mere esthetics. This study examines how typography affects cognitive comprehension and emotional engagement in reading. An analysis of three critical typographical variables-typeface, font size, and line spacing-showed that each had different effects on the experience of reading. Serif fonts like Times New Roman improved readability and message clarity more than Script fonts such as The Nautigal increased emotional engagement despite reduced legibility. Fonts such as Helvetica, sans-serif, have been balanced in usage in terms of readability and engagement. The best font size is 12px because it increases any more than which would add less; instead, it causes a less readable output; and maximum line spacing is set at 1.4 lines for maximum readability comfort and efficiency. These findings support valuable knowledge for designers and educators to optimize text presentation to impact comprehension and emotional effects.