Japanese heritage and tourism are inextricably linked, often combining to establish complexes that transform natural sceneries into cultural landscapes. The societal interpretation of heritage tourism in Japan is stable and common. This is the result of a unique interpretation based on literary traditions, which has been popularised through public education and reinforced through school trips. Simultaneous with this symbolic consumption of interpretation is the consumption of sentimentality. This chapter descriptively explores Japan’s enthusiasm towards preserving historical things with a focus on “flexible authenticity” related to heritage, placing more importance on likeness and appropriateness in tourism contexts. Such trends represent a form of subjective authenticity and expand the possibilities of heritage tourism. The chapter considers one such possibility by assessing both manga and anime as more recent but crucial forms of Japanese heritage, symbolising new examples of expanding heritage tourism into virtual space.